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Competitive identity = the new brand...

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Competitive identity = the new brand management for nations, cities and regions /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Competitive identity/ Simon Anholt.
其他題名:	the new brand management for nations, cities and regions /
作者:	Anholt, Simon.
出版者:	Houndmills, Basingstoke, Hampshire :Palgrave Macmillan, : 2007.,
面頁冊數:	xiii, 134 p. :ill. :
附註:	Title from e-book title screen (viewed October 15, 2007).
標題:	Competition, International. -
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610824427

Competitive identity = the new brand management for nations, cities and regions /
Anholt, Simon.

Competitive identitythe new brand management for nations, cities and regions /[electronic resource] :Simon Anholt. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2007. - xiii, 134 p. :ill.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610824427

LCCN: 2006050177Subjects--Topical Terms:

100667
Competition, International.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF1414 / .A64 2007eb

Dewey Class. No.: 910.68/8

Competitive identity = the new brand management for nations, cities and regions /
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533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
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650 0 $a International relations. $3 133936
650 0 $a Place marketing. $3 237174
650 0 $a Product management. $3 73244
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