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The brand glossary

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Swystun, Jeff.

The brand glossary

Record Type:	Electronic resources : Monograph/item
Title/Author:	The brand glossary/ edited by Jeff Swystun.
other author:	Swystun, Jeff.
Published:	Basingstoke :Palgrave Macmillan, : 2007.,
Description:	vi, 133 p. :ill. ; : 27 cm.;
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	Brand name products -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610824724

The brand glossary
The brand glossary[electronic resource] /edited by Jeff Swystun. - Basingstoke :Palgrave Macmillan,2007. - vi, 133 p. :ill. ;27 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references (p. 133).

Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610824724Subjects--Topical Terms:

146681
Brand name products
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8'27'03

The brand glossary
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020 $a 9786610824724
020 $z 1403998094 (Paper)
020 $z 0230626408 (electronic bk.)
035 $a 082472 $b MIL
035 $a cis6014830
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HD69.B7
082 0 4 $a 658.8'27'03 $2 22
245 0 4 $a The brand glossary $h [electronic resource] / $c edited by Jeff Swystun.
260 $a Basingstoke : $c 2007. $b Palgrave Macmillan,
300 $a vi, 133 p. : $b ill. ; $c 27 cm.
366 $b 20060315 $c IP
500 $a Title from e-book title screen (viewed October 15, 2007).
504 $a Includes bibliographical references (p. 133).
520 $a Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Brand name products $3 146681
650 0 $a Brand name products $x Terminology. $3 239424
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Swystun, Jeff. $3 239423
710 2 $a MyiLibrary. $3 311848
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=82472

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