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Branded entertainment = product plac...

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Branded entertainment = product placement & brand strategy in the entertainment business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Branded entertainment/ Jean-Marc Lehu.
Reminder of title:	product placement & brand strategy in the entertainment business /
Author:	Lehu, Jean-Marc.
Published:	London :Kogan Page, : 2007.,
Description:	ix, 266 p. :ill. ; : 24 cm.;
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	Product management. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610869619

Branded entertainment = product placement & brand strategy in the entertainment business /
Lehu, Jean-Marc.

Branded entertainmentproduct placement & brand strategy in the entertainment business /[electronic resource] :Jean-Marc Lehu. - London :Kogan Page,2007. - ix, 266 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610869619

LCCN: 2007003323

Nat. Bib. No.: GBA694359bnbSubjects--Topical Terms:

73244
Product management.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF6146.P78 / L43 2007eb

Dewey Class. No.: 659.1

Branded entertainment = product placement & brand strategy in the entertainment business /
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020 $a 9786610869619
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245 1 0 $a Branded entertainment $h [electronic resource] : $b product placement & brand strategy in the entertainment business / $c Jean-Marc Lehu.
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300 $a ix, 266 p. : $b ill. ; $c 24 cm.
500 $a Title from e-book title screen (viewed October 15, 2007).
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Product management. $3 73244
650 0 $a Product placement in mass media. $3 280090
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a MyiLibrary. $3 311848
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