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Malcolm McDonald on marketing planni...

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Malcolm McDonald on marketing planning = understanding marketing plans and strategy /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Malcolm McDonald on marketing planning/ Malcolm McDonald.
其他題名:	understanding marketing plans and strategy /
作者:	McDonald, Malcolm.
出版者:	London : Kogan Page, : 2008.,
面頁冊數:	x, 197 p. :ill. ; :
附註:	Title from e-book title screen (viewed January 14, 2008).
標題:	Marketing - Planning. -
電子資源:	Connect to MyiLibrary resource
ISBN:	9786611092054

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
McDonald, Malcolm.

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy / [electronic resource] :Malcolm McDonald. - London : Kogan Page,2008. - x, 197 p. :ill. ;

Title from e-book title screen (viewed January 14, 2008).

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611092054Subjects--Topical Terms:

280197
Marketing
--Planning.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415 / .M36 2008eb

Dewey Class. No.: 658.802

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
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