新生學校財團法人新生醫護管理專科學校圖書館 |

Language: English

Back

Malcolm McDonald on marketing planni...

MyiLibrary.

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Malcolm McDonald on marketing planning/ Malcolm McDonald.
Reminder of title:	understanding marketing plans and strategy /
Author:	McDonald, Malcolm.
Published:	London : Kogan Page, : 2008.,
Description:	x, 197 p. :ill. ; :
Notes:	Title from e-book title screen (viewed January 14, 2008).
Subject:	Marketing - Planning. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611092054

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
McDonald, Malcolm.

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy / [electronic resource] :Malcolm McDonald. - London : Kogan Page,2008. - x, 197 p. :ill. ;

Title from e-book title screen (viewed January 14, 2008).

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611092054Subjects--Topical Terms:

280197
Marketing
--Planning.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415 / .M36 2008eb

Dewey Class. No.: 658.802

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
LDR:00970nmm 22002413a 4500 001 181453
005 20080319144307.0
006 m d
007 cr zn |
008 160308s2008 sb ||1|||eng d
020 $a 9786611092054
020 $z 9780749451493
035 $a 109205 $b MIL
035 $a cis6611386
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5415 $b .M36 2008eb
082 0 4 $a 658.802 $2 22
100 1 $a McDonald, Malcolm. $3 159307
245 1 0 $a Malcolm McDonald on marketing planning $h [electronic resource] : $b understanding marketing plans and strategy / $c Malcolm McDonald.
260 $a London : $c 2008. $b Kogan Page,
300 $a x, 197 p. : $b ill. ;
500 $a Title from e-book title screen (viewed January 14, 2008).
500 $a Includes bibliographical references (p. 192) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Marketing $x Planning. $3 280197
650 0 $a Marketing $x Management. $3 159377
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a MyiLibrary. $3 311848
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=109205

Multimedia

Reviews

Export

pickup library