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Ambush marketing and the mega-event ...

Louw, Andre M.

Ambush marketing and the mega-event monopoly = how laws are abused to protect commercial rights to major sporting events /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Ambush marketing and the mega-event monopoly/ by Andre M. Louw.
Reminder of title:	how laws are abused to protect commercial rights to major sporting events /
Author:	Louw, Andre M.
Published:	The Hague, The Netherlands :T. M. C. Asser Press, : 2012.,
Description:	xx, 761 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Sports - Law and legislation. -
Online resource:	http://dx.doi.org/10.1007/978-90-6704-864-4
ISBN:	9789067048644 (electronic bk.)

Ambush marketing and the mega-event monopoly = how laws are abused to protect commercial rights to major sporting events /
Louw, Andre M.

Ambush marketing and the mega-event monopolyhow laws are abused to protect commercial rights to major sporting events /[electronic resource] :by Andre M. Louw. - The Hague, The Netherlands :T. M. C. Asser Press,2012. - xx, 761 p. :ill., digital ;24 cm. - ASSER international sports law series,1874-6926. - ASSER international sports law series..

ISBN: 9789067048644 (electronic bk.)Subjects--Topical Terms:

243705
Sports
--Law and legislation.

LC Class. No.: K3702 / .L68 2012

Dewey Class. No.: 344.099

Ambush marketing and the mega-event monopoly = how laws are abused to protect commercial rights to major sporting events /
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