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Advances in advertising research (Vo...
~
Okazaki, Shintaro.
Advances in advertising research (Vol. III) = current insights and future trends /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Advances in advertising research (Vol. III)/ edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.
Reminder of title:
current insights and future trends /
other author:
Okazaki, Shintaro.
Published:
Wiesbaden :Gabler Verlag : : 2012.,
Description:
xii, 432 p. :ill., digital ; : 22 cm.;
Contained By:
Springer eBooks
Subject:
Marketing. -
Online resource:
http://dx.doi.org/10.1007/978-3-8349-4291-3
ISBN:
9783834942913 (electronic bk.)
Advances in advertising research (Vol. III) = current insights and future trends /
Advances in advertising research (Vol. III)
current insights and future trends /[electronic resource] :edited by Martin Eisend, Tobias Langner, Shintaro Okazaki. - Wiesbaden :Gabler Verlag :2012. - xii, 432 p. :ill., digital ;22 cm. - European advertising academy. - European advertising academy..
ISBN: 9783834942913 (electronic bk.)Subjects--Topical Terms:
73316
Marketing.
LC Class. No.: HF5814 / .A38 2012
Dewey Class. No.: 659.1072
Advances in advertising research (Vol. III) = current insights and future trends /
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Advances in advertising research (Vol. III)
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current insights and future trends /
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edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.
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2012.
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Business and Economics (Springer-11643)
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