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Advances in advertising research (Vo...

Okazaki, Shintaro.

Advances in advertising research (Vol. III) = current insights and future trends /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Advances in advertising research (Vol. III)/ edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.
其他題名:	current insights and future trends /
其他作者:	Okazaki, Shintaro.
出版者:	Wiesbaden :Gabler Verlag : : 2012.,
面頁冊數:	xii, 432 p. :ill., digital ; : 22 cm.;
Contained By:	Springer eBooks
標題:	Marketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-8349-4291-3
ISBN:	9783834942913 (electronic bk.)

Advances in advertising research (Vol. III) = current insights and future trends /
Advances in advertising research (Vol. III)current insights and future trends /[electronic resource] :edited by Martin Eisend, Tobias Langner, Shintaro Okazaki. - Wiesbaden :Gabler Verlag :2012. - xii, 432 p. :ill., digital ;22 cm. - European advertising academy. - European advertising academy..

ISBN: 9783834942913 (electronic bk.)Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HF5814 / .A38 2012

Dewey Class. No.: 659.1072

Advances in advertising research (Vol. III) = current insights and future trends /
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