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Quantitative marketing and marketing...
~
Fritz, Wolfgang.
Quantitative marketing and marketing management = marketing models and methods in theory and practice /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Quantitative marketing and marketing management/ edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
Reminder of title:
marketing models and methods in theory and practice /
other author:
Diamantopoulos, Adamantios.
Published:
Wiesbaden :Gabler Verlag : : 2012.,
Description:
630 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Marketing research. -
Online resource:
http://dx.doi.org/10.1007/978-3-8349-3722-3
ISBN:
9783834937223 (electronic bk.)
Quantitative marketing and marketing management = marketing models and methods in theory and practice /
Quantitative marketing and marketing management
marketing models and methods in theory and practice /[electronic resource] :edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt. - Wiesbaden :Gabler Verlag :2012. - 630 p. :ill., digital ;24 cm.
Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.
ISBN: 9783834937223 (electronic bk.)Subjects--Topical Terms:
73245
Marketing research.
LC Class. No.: HF5415.2 / .Q368 2012
Dewey Class. No.: 658.83
Quantitative marketing and marketing management = marketing models and methods in theory and practice /
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Quantitative marketing and marketing management
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marketing models and methods in theory and practice /
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edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
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Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.
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http://dx.doi.org/10.1007/978-3-8349-3722-3
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Business and Economics (Springer-11643)
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