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Quantitative marketing and marketing...

Fritz, Wolfgang.

Quantitative marketing and marketing management = marketing models and methods in theory and practice /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Quantitative marketing and marketing management/ edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
其他題名:	marketing models and methods in theory and practice /
其他作者:	Diamantopoulos, Adamantios.
出版者:	Wiesbaden :Gabler Verlag : : 2012.,
面頁冊數:	630 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Marketing research. -
電子資源:	http://dx.doi.org/10.1007/978-3-8349-3722-3
ISBN:	9783834937223 (electronic bk.)

Quantitative marketing and marketing management = marketing models and methods in theory and practice /
Quantitative marketing and marketing managementmarketing models and methods in theory and practice /[electronic resource] :edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt. - Wiesbaden :Gabler Verlag :2012. - 630 p. :ill., digital ;24 cm.

Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.

ISBN: 9783834937223 (electronic bk.)Subjects--Topical Terms:

73245
Marketing research.

LC Class. No.: HF5415.2 / .Q368 2012

Dewey Class. No.: 658.83

Quantitative marketing and marketing management = marketing models and methods in theory and practice /
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