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Understanding proactive customer ori...

Herhausen, Dennis.

Understanding proactive customer orientation = construct development and managerial implications /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding proactive customer orientation/ by Dennis Herhausen.
Reminder of title:	construct development and managerial implications /
Author:	Herhausen, Dennis.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, : 2011.,
Description:	xvii, 186 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-6891-3
ISBN:	9783834968913 (electronic bk.)

Understanding proactive customer orientation = construct development and managerial implications /
Herhausen, Dennis.

Understanding proactive customer orientationconstruct development and managerial implications /[electronic resource] :by Dennis Herhausen. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011. - xvii, 186 p. :ill., digital ;24 cm.

ISBN: 9783834968913 (electronic bk.)Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HF5415.5 / .H47 2011

Dewey Class. No.: 658.812

Understanding proactive customer orientation = construct development and managerial implications /
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100 1 $a Herhausen, Dennis. $3 362868
245 1 0 $a Understanding proactive customer orientation $h [electronic resource] : $b construct development and managerial implications / $c by Dennis Herhausen.
260 $a Wiesbaden : $c 2011. $b Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,
300 $a xvii, 186 p. : $b ill., digital ; $c 24 cm.
650 2 4 $a Marketing. $3 73316
650 1 4 $a Economics/Management Science. $3 120725
650 0 $a Customer relations $x Management. $3 93903
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856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-6891-3
950 $a Business and Economics (Springer-11643)

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