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Reputation transfer to enter new B-t...

Falkenreck, Christine.

Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reputation transfer to enter new B-to-B markets/ by Christine Falkenreck.
Reminder of title:	measuring and modelling approaches /
Author:	Falkenreck, Christine.
Published:	Heidelberg :Physica-Verlag Heidelberg, : 2010.,
Description:	244 p. :ill., digital ; : 24 cm.;
Series:	Contributions to management science,
Contained By:	Springer eBooks
Subject:	Customer relations. -
Online resource:	http://dx.doi.org/10.1007/978-3-7908-2357-8
ISBN:	9783790823578 (electronic bk.)

Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
Falkenreck, Christine.

Reputation transfer to enter new B-to-B marketsmeasuring and modelling approaches /[electronic resource] :by Christine Falkenreck. - Heidelberg :Physica-Verlag Heidelberg,2010. - 244 p. :ill., digital ;24 cm. - Contributions to management science,1431-1941.

ISBN: 9783790823578 (electronic bk.)Subjects--Topical Terms:

100538
Customer relations.

LC Class. No.: HF5415.5 / .F355 2010

Dewey Class. No.: 658.8343

Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
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300 $a 244 p. : $b ill., digital ; $c 24 cm.
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650 1 4 $a Economics/Management Science. $3 120725
650 0 $a Export marketing. $3 195676
650 0 $a Intercultural communication. $3 88541
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