新生學校財團法人新生醫護管理專科學校圖書館 |

Language: English

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Ingredient branding = making the inv...

~

Kotler, Philip.

Ingredient branding = making the invisible visible /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Ingredient branding/ by Philip Kotler, Waldemar Pfoertsch.
Reminder of title:	making the invisible visible /
Author:	Kotler, Philip.
other author:	Pfoertsch, Waldemar.
Published:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2010.,
Description:	xx, 395 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Economics/Management Science. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-04214-0
ISBN:	9783642042140 (electronic bk.)

Ingredient branding = making the invisible visible /
Kotler, Philip.

Ingredient brandingmaking the invisible visible /[electronic resource] :by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010. - xx, 395 p. :ill., digital ;24 cm.

ISBN: 9783642042140 (electronic bk.)Subjects--Topical Terms:

120725
Economics/Management Science.

Dewey Class. No.: 658.827

Ingredient branding = making the invisible visible /
LDR:00746nmm 2200217 a 4500 001 189418
003 Springer
005 20100728113549.0
006 m d
007 cr nn 008maaau
008 170314s2010 gw s j eng d
020 $a 9783642042140 (electronic bk.)
020 $a 9783642042133 (paper)
035 $a 978-3-642-04213-3
082 0 4 $a 658.827 $2 22
090 $a HD69.B7 $b K87 2010
100 1 $a Kotler, Philip. $3 88259
245 1 0 $a Ingredient branding $h [electronic resource] : $b making the invisible visible / $c by Philip Kotler, Waldemar Pfoertsch.
260 $a Berlin, Heidelberg : $c 2010. $b Springer-Verlag Berlin Heidelberg,
300 $a xx, 395 p. : $b ill., digital ; $c 24 cm.
650 1 4 $a Economics/Management Science. $3 120725
650 2 4 $a Management/Business for Professionals. $3 240610
650 2 4 $a Marketing. $3 73316
650 0 $a Brand name products $3 146681
650 0 $a Brand name products. $3 86051
650 0 $a Branding (Marketing) $3 131614
700 1 $a Pfoertsch, Waldemar. $3 366339
710 2 $a SpringerLink (Online service) $3 120363
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-04214-0
950 $a Business and Economics (Springer-11643)

based on 0 review(s)

Multimedia

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login