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Ingredient branding = making the inv...
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Kotler, Philip.
Ingredient branding = making the invisible visible /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Ingredient branding/ by Philip Kotler, Waldemar Pfoertsch.
其他題名:
making the invisible visible /
作者:
Kotler, Philip.
其他作者:
Pfoertsch, Waldemar.
出版者:
Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2010.,
面頁冊數:
xx, 395 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
標題:
Economics/Management Science. -
電子資源:
http://dx.doi.org/10.1007/978-3-642-04214-0
ISBN:
9783642042140 (electronic bk.)
Ingredient branding = making the invisible visible /
Kotler, Philip.
Ingredient branding
making the invisible visible /[electronic resource] :by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010. - xx, 395 p. :ill., digital ;24 cm.
ISBN: 9783642042140 (electronic bk.)Subjects--Topical Terms:
120725
Economics/Management Science.
Dewey Class. No.: 658.827
Ingredient branding = making the invisible visible /
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