Language:
English
繁體中文
Help
回圖書館
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
The right sensory mix = targeting co...
~
Derval, Diana.
The right sensory mix = targeting consumer product development scientifically /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The right sensory mix/ by Diana Derval.
Reminder of title:
targeting consumer product development scientifically /
Author:
Derval, Diana.
Published:
Berlin, Heidelberg :Springer Berlin Heidelberg, : 2010.,
Description:
xiv, 146 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Marketing. -
Online resource:
http://dx.doi.org/10.1007/978-3-642-12093-0
ISBN:
9783642120930 (electronic bk.)
The right sensory mix = targeting consumer product development scientifically /
Derval, Diana.
The right sensory mix
targeting consumer product development scientifically /[electronic resource] :by Diana Derval. - Berlin, Heidelberg :Springer Berlin Heidelberg,2010. - xiv, 146 p. :ill., digital ;24 cm.
ISBN: 9783642120930 (electronic bk.)Subjects--Topical Terms:
73316
Marketing.
LC Class. No.: HF5415.32 / .D47 2010
Dewey Class. No.: 658.8342
The right sensory mix = targeting consumer product development scientifically /
LDR
:00795nmm 2200229 a 4500
001
191339
003
Springer
005
20110128144843.0
006
m d
007
cr nn 008maaau
008
170314s2010 gw s j eng d
020
$a
9783642120930 (electronic bk.)
020
$a
9783642120923 (paper)
035
$a
978-3-642-12092-3
050
0 4
$a
HF5415.32
$b
.D47 2010
082
0 4
$a
658.8342
$2
22
090
$a
HF5415.32
$b
.D438 2010
100
1
$a
Derval, Diana.
$3
245821
245
1 4
$a
The right sensory mix
$h
[electronic resource] :
$b
targeting consumer product development scientifically /
$c
by Diana Derval.
260
$a
Berlin, Heidelberg :
$c
2010.
$b
Springer Berlin Heidelberg,
300
$a
xiv, 146 p. :
$b
ill., digital ;
$c
24 cm.
650
2 4
$a
Marketing.
$3
73316
650
2 4
$a
Management/Business for Professionals.
$3
240610
650
1 4
$a
Economics/Management Science.
$3
120725
650
0
$a
Product differentiation.
$3
232649
650
0
$a
Target marketing.
$3
288002
650
0
$a
Consumer behavior
$x
Psychological aspects.
$3
237615
650
0
$a
Senses and sensation.
$3
238852
650
0
$a
Consumers' preferences.
$3
159323
710
2
$a
SpringerLink (Online service)
$3
120363
773
0
$t
Springer eBooks
856
4 0
$u
http://dx.doi.org/10.1007/978-3-642-12093-0
950
$a
Business and Economics (Springer-11643)
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login