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User generated branding = integratin...

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User generated branding = integrating user generated content into brand management /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	User generated branding/ by Ulrike Arnhold.
其他題名:	integrating user generated content into brand management /
作者:	Arnhold, Ulrike.
出版者:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, : 2010.,
面頁冊數:	xxviii, 450 p. :ill., digital ; : 22 cm.;
Contained By:	Springer eBooks
標題:	Marketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-8349-8857-7
ISBN:	9783834988577 (electronic bk.)

User generated branding = integrating user generated content into brand management /
Arnhold, Ulrike.

User generated brandingintegrating user generated content into brand management /[electronic resource] :by Ulrike Arnhold. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2010. - xxviii, 450 p. :ill., digital ;22 cm.

ISBN: 9783834988577 (electronic bk.)Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HF5415.1255 / .U84 2010

Dewey Class. No.: 658.82702854678

User generated branding = integrating user generated content into brand management /
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