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Storytelling = branding in practice /
~
Blanchette, Stephen.
Storytelling = branding in practice /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Storytelling/ by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette.
Reminder of title:
branding in practice /
Author:
Fog, Klaus.
other author:
Budtz, Christian.
Published:
Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2010.,
Description:
254 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Marketing. -
Online resource:
http://dx.doi.org/10.1007/978-3-540-88349-4
ISBN:
9783540883494 (electronic bk.)
Storytelling = branding in practice /
Fog, Klaus.
Storytelling
branding in practice /[electronic resource] :by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette. - 2nd ed. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010. - 254 p. :ill., digital ;24 cm.
ISBN: 9783540883494 (electronic bk.)Subjects--Topical Terms:
73316
Marketing.
LC Class. No.: HD69.B7 / F6413 2010
Dewey Class. No.: 658.827
Storytelling = branding in practice /
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Storytelling
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[electronic resource] :
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branding in practice /
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by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette.
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2nd ed.
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Berlin, Heidelberg :
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2010.
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Springer-Verlag Berlin Heidelberg,
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254 p. :
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24 cm.
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Budtz, Christian.
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Blanchette, Stephen.
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Munch, Philip.
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Business and Economics (Springer-11643)
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