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Trust of potential buyers in new ent...

Wiedenfels, Gunnar.

Trust of potential buyers in new entrepreneurial ventures = an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Trust of potential buyers in new entrepreneurial ventures/ by Gunnar Wiedenfels.
Reminder of title:	an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /
Author:	Wiedenfels, Gunnar.
Published:	Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, : 2009.,
Description:	xxviii, 324 p. :ill., digital ; : 21 cm.;
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-9495-0
ISBN:	9783834994950 (electronic bk.)

Trust of potential buyers in new entrepreneurial ventures = an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /
Wiedenfels, Gunnar.

Trust of potential buyers in new entrepreneurial venturesan analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /[electronic resource] :by Gunnar Wiedenfels. - Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009. - xxviii, 324 p. :ill., digital ;21 cm.

ISBN: 9783834994950 (electronic bk.)Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HD62.5 / .W54 2009

Dewey Class. No.: 658.11

Trust of potential buyers in new entrepreneurial ventures = an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /
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