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The marketing-sales-finance triangle...

Weissbrich, Dirk.

The marketing-sales-finance triangle = an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marketing-sales-finance triangle/ Dirk Weissbrich.
Reminder of title:	an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
Author:	Weissbrich, Dirk.
Published:	Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, : 2009.,
Description:	xv, 215 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-8415-9
ISBN:	9783834984159 (electronic bk.)

The marketing-sales-finance triangle = an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
Weissbrich, Dirk.

The marketing-sales-finance trianglean empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /[electronic resource] :Dirk Weissbrich. - Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009. - xv, 215 p. :ill., digital ;24 cm.

ISBN: 9783834984159 (electronic bk.)Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HF5415.13 / .W457 2009

Dewey Class. No.: 658.8

The marketing-sales-finance triangle = an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
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