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The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The impact of culture on relationship marketing in international services/ by Jan H. Schumann.
Reminder of title:	a target group-specific analysis in the context of banking services /
Author:	Schumann, Jan H.
Published:	Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, : 2009.,
Description:	xxxii, 265 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Economics/Management Science. -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-8379-4
ISBN:	9783834983794 (electronic bk.)

The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services /
Schumann, Jan H.

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /[electronic resource] :by Jan H. Schumann. - Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009. - xxxii, 265 p. :ill., digital ;24 cm.

ISBN: 9783834983794 (electronic bk.)Subjects--Topical Terms:

120725
Economics/Management Science.

LC Class. No.: HF5415.55 / .S386 2009

Dewey Class. No.: 658.8

The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services /
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650 2 4 $a Marketing. $3 73316
650 0 $a International economic relations. $3 97432
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