新生學校財團法人新生醫護管理專科學校圖書館 |

語系: 繁體中文

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The impact of culture on relationshi...

SpringerLink (Online service)

The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The impact of culture on relationship marketing in international services/ by Jan H. Schumann.
其他題名:	a target group-specific analysis in the context of banking services /
作者:	Schumann, Jan H.
出版者:	Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, : 2009.,
面頁冊數:	xxxii, 265 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Economics/Management Science. -
電子資源:	http://dx.doi.org/10.1007/978-3-8349-8379-4
ISBN:	9783834983794 (electronic bk.)

The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services /
Schumann, Jan H.

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /[electronic resource] :by Jan H. Schumann. - Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009. - xxxii, 265 p. :ill., digital ;24 cm.

ISBN: 9783834983794 (electronic bk.)Subjects--Topical Terms:

120725
Economics/Management Science.

LC Class. No.: HF5415.55 / .S386 2009

Dewey Class. No.: 658.8

The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services /
LDR:00855nmm 2200229 a 4500 001 195153
003 Springer
005 20100310160719.0
006 m d
007 cr nn 008maaau
008 170623s2009 gw j eng d
020 $a 9783834983794 (electronic bk.)
020 $a 9783834920188 (paper)
035 $a 978-3-8349-2018-8
050 0 4 $a HF5415.55 $b .S386 2009
082 0 4 $a 658.8 $2 22
090 $a HF5415.55 $b .S392 2009
100 1 $a Schumann, Jan H. $3 375988
245 1 4 $a The impact of culture on relationship marketing in international services $h [electronic resource] : $b a target group-specific analysis in the context of banking services / $c by Jan H. Schumann.
260 $a Wiesbaden : $c 2009. $b Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,
300 $a xxxii, 265 p. : $b ill., digital ; $c 24 cm.
650 1 4 $a Economics/Management Science. $3 120725
650 2 4 $a Marketing. $3 73316
650 0 $a International economic relations. $3 97432
650 0 $a Relationship marketing. $3 131657
710 2 $a SpringerLink (Online service) $3 120363
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-8379-4
950 $a Business and Economics (Springer-11643)

筆 0 讀者評論

多媒體

評論

Export

取書館別