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Value creation of firm-established b...
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Wiegandt, Philipp.
Value creation of firm-established brand communities
Record Type:
Electronic resources : Monograph/item
Title/Author:
Value creation of firm-established brand communities/ by Philipp Wiegandt.
Author:
Wiegandt, Philipp.
Published:
Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, : 2009.,
Description:
xvii, 211 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Marketing. -
Online resource:
http://dx.doi.org/10.1007/978-3-8349-8460-9
ISBN:
9783834984609 (electronic bk.)
Value creation of firm-established brand communities
Wiegandt, Philipp.
Value creation of firm-established brand communities
[electronic resource] /by Philipp Wiegandt. - Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009. - xvii, 211 p. :ill., digital ;24 cm.
ISBN: 9783834984609 (electronic bk.)Subjects--Topical Terms:
73316
Marketing.
LC Class. No.: HF5415.3 / .W544 2009
Dewey Class. No.: 658.8343
Value creation of firm-established brand communities
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Value creation of firm-established brand communities
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[electronic resource] /
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by Philipp Wiegandt.
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Wiesbaden :
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2009.
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Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,
300
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xvii, 211 p. :
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ill., digital ;
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24 cm.
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Marketing.
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73316
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Economics/Management Science.
$3
120725
650
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Online social networks
$x
Economic aspects.
$3
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Consumer behavior
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Social aspects.
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Brand loyalty.
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Springer eBooks
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http://dx.doi.org/10.1007/978-3-8349-8460-9
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Business and Economics (Springer-11643)
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