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The relationship marketer = rethinki...
~
Hougaard, Soren.
The relationship marketer = rethinking strategic relationship marketing /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The relationship marketer/ by Soren Hougaard, Mogens Bjerre.
Reminder of title:
rethinking strategic relationship marketing /
Author:
Hougaard, Soren.
other author:
Bjerre, Mogens.
Published:
Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : c2009.,
Description:
13, 236 p. :ill., digital ; : 23 cm.;
Contained By:
Springer e-books
Subject:
Marketing. -
Online resource:
http://dx.doi.org/10.1007/978-3-642-03243-1
ISBN:
9783642032431 (electronic bk.)
The relationship marketer = rethinking strategic relationship marketing /
Hougaard, Soren.
The relationship marketer
rethinking strategic relationship marketing /[electronic resource] :by Soren Hougaard, Mogens Bjerre. - 2nd ed. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,c2009. - 13, 236 p. :ill., digital ;23 cm.
ISBN: 9783642032431 (electronic bk.)Subjects--Topical Terms:
73316
Marketing.
LC Class. No.: HF5415.55 / .H68 2009
Dewey Class. No.: 658.812
The relationship marketer = rethinking strategic relationship marketing /
LDR
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170623s2009 gw s j eng d
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9783642032431 (electronic bk.)
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9783642032424 (paper)
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978-3-642-03242-4
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.H68 2009
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Hougaard, Soren.
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[electronic resource] :
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rethinking strategic relationship marketing /
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by Soren Hougaard, Mogens Bjerre.
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2nd ed.
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Berlin, Heidelberg :
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c2009.
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Springer-Verlag Berlin Heidelberg,
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13, 236 p. :
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ill., digital ;
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23 cm.
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Marketing.
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Management/Business for Professionals.
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Strategic planning.
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Customer relations.
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Bjerre, Mogens.
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http://dx.doi.org/10.1007/978-3-642-03243-1
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Business and Economics (Springer-11643)
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