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The seven principles of wom and buzz...
~
Siomkos, George J.
The seven principles of wom and buzz marketing = crossing the tipping point /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The seven principles of wom and buzz marketing/ by Panos Mourdoukoutas, George J. Siomkos.
其他題名:
crossing the tipping point /
作者:
Mourdoukoutas, Panos.
其他作者:
Siomkos, George J.
出版者:
Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2009.,
面頁冊數:
xii, 104 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
標題:
Word-of-mouth advertising. -
電子資源:
http://dx.doi.org/10.1007/978-3-642-02109-1
ISBN:
9783642021091 (electronic bk.)
The seven principles of wom and buzz marketing = crossing the tipping point /
Mourdoukoutas, Panos.
The seven principles of wom and buzz marketing
crossing the tipping point /[electronic resource] :by Panos Mourdoukoutas, George J. Siomkos. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2009. - xii, 104 p. :ill., digital ;24 cm.
ISBN: 9783642021091 (electronic bk.)Subjects--Topical Terms:
309441
Word-of-mouth advertising.
Dewey Class. No.: 338.7
The seven principles of wom and buzz marketing = crossing the tipping point /
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