Product research = the art and scien...
Raghavan, N.R. Srinivasa.

 

  • Product research = the art and science behind successful product launches /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Product research/ edited by N.R. Srinivasa Raghavan, John A. Cafeo.
    Reminder of title: the art and science behind successful product launches /
    other author: Cafeo, John A.
    Published: Dordrecht :Springer Science+Business Media B.V., : 2009.,
    Description: xii, 305 p. :ill., digital ; : 24 cm.;
    Contained By: Springer eBooks
    Subject: Simulation and Modeling. -
    Online resource: http://dx.doi.org/10.1007/978-90-481-2860-0
    ISBN: 9789048128600 (electronic bk.)
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