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Ripple effect = how empowered involv...

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Ripple effect = how empowered involvement drives word of mouth /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Ripple effect/ by Martin Oetting.
Reminder of title:	how empowered involvement drives word of mouth /
Author:	Oetting, Martin.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, : 2009.,
Description:	xviii, 151 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-8372-5
ISBN:	9783834983725 (electronic bk.)

Ripple effect = how empowered involvement drives word of mouth /
Oetting, Martin.

Ripple effecthow empowered involvement drives word of mouth /[electronic resource] :by Martin Oetting. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2009. - xviii, 151 p. :ill., digital ;24 cm.

ISBN: 9783834983725 (electronic bk.)Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HF5827.95 / .O38 2009

Dewey Class. No.: 658.8

Ripple effect = how empowered involvement drives word of mouth /
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020 $a 9783834983725 (electronic bk.)
020 $a 9783834920096 (paper)
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050 0 4 $a HF5827.95 $b .O38 2009
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090 $a HF5827.95 $b .O29 2009
100 1 $a Oetting, Martin. $3 376963
245 1 0 $a Ripple effect $h [electronic resource] : $b how empowered involvement drives word of mouth / $c by Martin Oetting.
260 $a Wiesbaden : $c 2009. $b Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,
300 $a xviii, 151 p. : $b ill., digital ; $c 24 cm.
650 2 4 $a Marketing. $3 73316
650 1 4 $a Economics/Management Science. $3 120725
650 0 $a Business referrals. $3 96364
650 0 $a Word-of-mouth advertising. $3 309441
710 2 $a SpringerLink (Online service) $3 120363
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-8372-5
950 $a Business and Economics (Springer-11643)

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