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Identifying hidden needs = creating ...
~
Lemke, Fred.
Identifying hidden needs = creating breakthrough products /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Identifying hidden needs/ Keith Goffin, Fred Lemke, and Ursula Koners.
Reminder of title:
creating breakthrough products /
Author:
Goffin, Keith.
other author:
Lemke, Fred.
Published:
Houndmills, Basingstoke ;Palgrave Macmillan, : 2010.,
Description:
1 online resource (xxiv, 261 p.) :ill. :
Subject:
New products - Marketing. -
Online resource:
An electronic book accessible through the World Wide Web; click for information
ISBN:
9780230294486 (electronic bk.)
Identifying hidden needs = creating breakthrough products /
Goffin, Keith.
Identifying hidden needs
creating breakthrough products /[electronic resource] :Keith Goffin, Fred Lemke, and Ursula Koners. - Houndmills, Basingstoke ;Palgrave Macmillan,2010. - 1 online resource (xxiv, 261 p.) :ill.
Includes bibliographical references and index.
PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED -- PART II: TRADITIONAL MARKET RESEARCH METHODS --PART III: INNOVATIVE MARKET RESEARCH METHODS -- PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES.
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
ISBN: 9780230294486 (electronic bk.)
Standard No.: 9786612998201
Source: 310519Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
159424
New products
--Marketing.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.153 / .G64 2010
Dewey Class. No.: 658.8/3
Identifying hidden needs = creating breakthrough products /
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PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED -- PART II: TRADITIONAL MARKET RESEARCH METHODS --PART III: INNOVATIVE MARKET RESEARCH METHODS -- PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES.
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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