| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
航向藍海/ 金偉燦(W. Chan Kim), 莫伯尼(Renée Mauborgne)著 ; 周曉琪譯 |
| Reminder of title: |
突破價值成本邊界,開創新市場的策略行動 / |
| remainder title: |
Beyond competing proven steps to inspire confidence and seize new growth |
| Author: |
金偉燦 |
| other author: |
Mauborgne, Renée. |
| Published: |
臺北市 :天下雜誌, : 2018, |
| Description: |
445面 :圖, 表 : |
| Notes: |
譯自: Blue ocean shift : beyond competing proven steps to inspire confidence and seize new growth |
| Subject: |
策略管理 - |
| Online resource: |
udn讀書館 |
| ISBN: |
9789863983361 |