| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
行銷4.0/ 科特勒(Philip Kotler), 塞提亞宛(Iwan Setiawan), 陳就學(Hermawan Kartajaya)著 ; 劉盈君譯 |
| Reminder of title: |
新虛實融合時代贏得顧客的全思維 / |
| remainder title: |
Moving from traditional to digital : moving from traditional to digital |
| Author: |
科特勒 |
| other author: |
Kartajaya, Hermawan. |
| Published: |
臺北市 :天下雜誌, : 2017, |
| Description: |
284面 :圖 : |
| Notes: |
譯自: Marketing 4.0 : moving from traditional to digital : moving from traditional to digital |
| Subject: |
行銷學 - |
| Online resource: |
udn讀書館 |
| ISBN: |
9789863982845 |