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Tourism, hospitality and digital tra...

Ratten, Vanessa.

Tourism, hospitality and digital transformation : = strategic management aspects /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Tourism, hospitality and digital transformation :/ edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
其他題名:	strategic management aspects /
其他作者:	Merkle, Thorsten.
出版者:	London ;Routledge, : 2020.,
面頁冊數:	xxii, 228 p. :ill. ; : 24 cm.;
標題:	Hospitality industry - Information technology. -
ISBN:	9780367149994 (hbk.)

Tourism, hospitality and digital transformation : = strategic management aspects /
Tourism, hospitality and digital transformation :strategic management aspects /edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle. - London ;Routledge,2020. - xxii, 228 p. :ill. ;24 cm. - Innovation and technology horizons. - Innovation and technology horizons..

Includes bibliographical references and index.

"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--

ISBN: 9780367149994 (hbk.)

LCCN: 2019031450Subjects--Topical Terms:

400384
Hospitality industry
--Information technology.

LC Class. No.: G155.A1 / T589178 2020

Dewey Class. No.: 910.68/4

Tourism, hospitality and digital transformation : = strategic management aspects /
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260 $a London ; $a New York : $c 2020. $b Routledge,
300 $a xxii, 228 p. : $b ill. ; $c 24 cm.
490 1 $a Innovation and technology horizons
504 $a Includes bibliographical references and index.
520 $a "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- $c Provided by publisher.
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650 0 $a Hospitality industry $x Marketing. $3 96867
650 0 $a Hospitality industry $x Management. $3 73336
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650 0 $a Tourism $x Marketing. $3 195240
650 0 $a Tourism $x Management. $3 193091
700 1 $a Merkle, Thorsten. $3 400383
700 1 $a Ratten, Vanessa. $3 400379
700 1 $a Tajeddini, Kayhan. $3 400382
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830 0 $a Innovation and technology horizons. $3 400380