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Managing global strategy : = develop...

Johnson, William H. A.,

Managing global strategy : = developing an effective strategy in international business /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Managing global strategy :/ William H. A. Johnson
其他題名:	developing an effective strategy in international business /
作者:	Johnson, William H. A.,
出版者:	New York :Routledge, Taylor & Francis Group, : 2021,
面頁冊數:	xv, 169 p. :ill., maps ; : 24 cm. ;
標題:	Strategic planning -
ISBN:	9780367462857(pbk.) :

Managing global strategy : = developing an effective strategy in international business /
Johnson, William H. A.,

Managing global strategy :developing an effective strategy in international business /William H. A. Johnson - New York :Routledge, Taylor & Francis Group,2021 - xv, 169 p. :ill., maps ;24 cm.

Includes bibliographical references and index

"This concise, practical textbook clearly explains how to go about developing and implementing a global strategy forany organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonpro

ISBN: 9780367462857(pbk.) :NT1857

LCCN: 2020019801Subjects--Topical Terms:

146228
Strategic planning

LC Class. No.: HD62.4 / .J454 2021

Dewey Class. No.: 658.4012

Managing global strategy : = developing an effective strategy in international business /
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