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Strategic sports event management /

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Masterman, Guy

Strategic sports event management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic sports event management // Guy Masterman
Author:	Masterman, Guy
Published:	Abingdon, Oxon ;Routledge, : 2022 ,
Description:	xx, 398 p. :ill. ; : 25 cm. ;
Subject:	Strategic planning -
ISBN:	9780367494667(pbk.) :

Strategic sports event management /
Masterman, Guy

Strategic sports event management /Guy Masterman - 4th ed - Abingdon, Oxon ;Routledge,2022 - xx, 398 p. :ill. ;25 cm.

Includes bibliographical references and index

Introduction -- The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Eventimplementation -- Marketing plan

"This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice,it offers a practical, st

ISBN: 9780367494667(pbk.) :NT2505

LCCN: 2021020694Subjects--Topical Terms:

146228
Strategic planning

LC Class. No.: GV713 / .M375 2022

Dewey Class. No.: 796.069

Strategic sports event management /
LDR:01260cam a2200277 a 4500 001 220049
003 DLC
005 20210503165304.0
008 251124s2022 enka b 001 0 eng
010 $a 2021020694
020 $a 9780367494667(pbk.) : $c NT2505
020 $a 9780367494650(hbk.)
020 $z 9781003046257(ebk.)
035 $a 005472983
040 $a DLC $b eng $c DLC $d NPUST
041 0 $a eng
042 $a nbic
044 $a enk
050 4 $a GV713 $b .M375 2022
082 0 0 $a 796.069 $2 23
100 1 $a Masterman, Guy $3 422645
245 1 0 $a Strategic sports event management / $c Guy Masterman
250 $a 4th ed
260 $a Abingdon, Oxon ; $a New York, NY : $c 2022 $b Routledge,
300 $a xx, 398 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index
505 0 $a Introduction -- The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Eventimplementation -- Marketing plan
520 $a "This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice,it offers a practical, st
650 0 $a Strategic planning $3 146228
650 0 $a Sports tournaments $x Management $3 422646

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B012859

總館西文區

一般圖書流通(BOOK_CIR)

一般圖書

GV713 M423 2022

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1 records • Pages 1 •
1

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