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Sell the brand first : = a new way t...

Stiff, Dan.

Sell the brand first : = a new way to sell that improves customer loyalty by fulfilling their needs /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sell the brand first :/ by Dan Stiff.
Reminder of title:	a new way to sell that improves customer loyalty by fulfilling their needs /
Author:	Stiff, Dan.
Published:	New York :McGraw-Hill, : c2006.,
Description:	xx, 262 p. :ill. ; : 24 cm.;
Subject:	Brand name products - Social aspects. -
Online resource:	http://www.loc.gov/catdir/toc/ecip066/2006000695.html
ISBN:	0071470425 (alk. paper) :

Sell the brand first : = a new way to sell that improves customer loyalty by fulfilling their needs /
Stiff, Dan.

Sell the brand first :a new way to sell that improves customer loyalty by fulfilling their needs /by Dan Stiff. - New York :McGraw-Hill,c2006. - xx, 262 p. :ill. ;24 cm.

Its all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business to consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business to business setting -- Differences in selling to the trade -- Migrating the trade buyer to brand -- Building the b.r.a.n.d.e.d. culture: B.uy-in -- R.elationship -- A.mbassadors -- N.o-nonsense approach -- D.etermination -- E.quity -- D.ownhill selling.

ISBN: 0071470425 (alk. paper) :NT1250

LCCN: 2006000695Subjects--Topical Terms:

100674
Brand name products
--Social aspects.

LC Class. No.: HD69.B7 / S75 2006

Dewey Class. No.: 658.8/27

Sell the brand first : = a new way to sell that improves customer loyalty by fulfilling their needs /
LDR:01576cam0 22002291 450L 001 62612
003 DLC
005 060718081907.0
008 090515s2006 nyu 000 0 eng
010 $a 2006000695
019 $a 978 2006000956
020 $a 0071470425 (alk. paper) : $c NT1250
035 $a g00035623
040 $a DLC $c DLC $d DLC
050 0 0 $a HD69.B7 $b S75 2006
082 0 0 $a 658.8/27 $2 22
100 $a Stiff, Dan. $3 100672
245 1 0 $a Sell the brand first : $b a new way to sell that improves customer loyalty by fulfilling their needs / $c by Dan Stiff.
260 $a New York : $c c2006. $b McGraw-Hill,
300 $a xx, 262 p. : $b ill. ; $c 24 cm.
505 0 $a Its all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business to consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business to business setting -- Differences in selling to the trade -- Migrating the trade buyer to brand -- Building the b.r.a.n.d.e.d. culture: B.uy-in -- R.elationship -- A.mbassadors -- N.o-nonsense approach -- D.etermination -- E.quity -- D.ownhill selling.
650 $a Brand name products $x Social aspects. $3 100674
650 $a Customer loyalty. $3 100539
650 $a Consumer satisfaction. $3 85263
650 $a Customer relations. $3 100538
650 $a Brand name products $x Marketing. $3 100673
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip066/2006000695.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html