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High visibility : = transforming you...

Rein, Irving J.

High visibility : = transforming your personal and professional brand /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	High visibility :/ by Irving Rein ... [et al.].
Reminder of title:	transforming your personal and professional brand /
other author:	Rein, Irving J.
Published:	New York :McGraw-Hill, : c2006.,
Description:	xii, 366 p. :ill. ; : 24 cm.;
Notes:	Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
Subject:	Celebrities. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0517/2005023675.html
ISBN:	0071456805 (alk. paper) :

High visibility : = transforming your personal and professional brand /
High visibility :transforming your personal and professional brand /by Irving Rein ... [et al.]. - 3rd ed. - New York :McGraw-Hill,c2006. - xii, 366 p. :ill. ;24 cm.

Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.

Includes bibliographical references and index.

Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.

ISBN: 0071456805 (alk. paper) :NT1300

LCCN: 2005023675Subjects--Topical Terms:

100654
Celebrities.

LC Class. No.: HM1226 / .H366 2006

Dewey Class. No.: 659

High visibility : = transforming your personal and professional brand /
LDR:01621cam0 22002651 450L 001 62622
003 DLC
005 060724180124.0
008 090515s2006 nyua b 001 0 eng
010 $a 2005023675
019 $a 978 2005023758
020 $a 0071456805 (alk. paper) : $c NT1300
035 $a g00035616
040 $a DLC $c DLC $d DLC
050 0 0 $a HM1226 $b .H366 2006
082 0 0 $a 659 $2 22
245 0 0 $a High visibility : $b transforming your personal and professional brand / $c by Irving Rein ... [et al.].
250 $a 3rd ed.
260 $a New York : $c c2006. $b McGraw-Hill,
300 $a xii, 366 p. : $b ill. ; $c 24 cm.
500 $a Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
504 $a Includes bibliographical references and index.
505 0 $a Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
650 $a Celebrities. $3 100654
650 $a Fame. $3 100653
650 $a Publicity. $3 100652
700 $a Rein, Irving J. $3 100650
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0517/2005023675.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0623/2005023675-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0623/2005023675-d.html