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Maximum influence : = the 12 univers...

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Mortensen, Kurt W.

Maximum influence : = the 12 universal laws of power persuasion /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Maximum influence :/ Kurt W. Mortensen.
Reminder of title:	the 12 universal laws of power persuasion /
Author:	Mortensen, Kurt W.
Published:	New York :American Management Association, : c2004.,
Description:	ix, 240 p. ;23 cm.;
Subject:	Persuasion (Psychology) -
Online resource:	http://www.loc.gov/catdir/toc/ecip0413/2004000847.html
ISBN:	0814472583 (pbk.) :

Maximum influence : = the 12 universal laws of power persuasion /
Mortensen, Kurt W.

Maximum influence :the 12 universal laws of power persuasion /Kurt W. Mortensen. - New York :American Management Association,c2004. - ix, 240 p. ;23 cm.

Includes bibliographical references (p. 221-232) and index.

Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.

ISBN: 0814472583 (pbk.) :NT850

LCCN: 2004000847Subjects--Topical Terms:

100543
Persuasion (Psychology)

LC Class. No.: BF637.P4 / M67 2004

Dewey Class. No.: 153.8/52

Maximum influence : = the 12 universal laws of power persuasion /
LDR:01156cam0 22002171 450L 001 62757
003 DLC
005 041122160918.0
008 090515s2004 nyu b 001 0 eng
010 $a 2004000847
019 $a 978 2004000477
020 $a 0814472583 (pbk.) : $c NT850
035 $a g00035792
040 $a DLC $c DLC $d DLC
050 0 0 $a BF637.P4 $b M67 2004
082 0 0 $a 153.8/52 $2 22
100 $a Mortensen, Kurt W. $3 101081
245 1 0 $a Maximum influence : $b the 12 universal laws of power persuasion / $c Kurt W. Mortensen.
260 $a New York : $c c2004. $b American Management Association,
300 $a ix, 240 p. ; $c 23 cm.
504 $a Includes bibliographical references (p. 221-232) and index.
505 0 $a Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
650 $a Persuasion (Psychology) $3 100543
650 $a Influence (Psychology) $3 100542
650 $a Success $x Psychological aspects. $3 97347
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0413/2004000847.html

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B009543

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BF637.P4 M887 2004

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