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Storytelling = Branding in Practice /

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Storytelling = Branding in Practice /

Record Type:	Electronic resources : Monographic component part
Title/Author:	Storytelling/ by Klaus Fog, Christian Budtz, Baris Yakaboylu.
Reminder of title:	Branding in Practice /
Author:	Fog, Klaus.
other author:	Budtz, Christian.
Published:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2005.,
Description:	238 p. :ill., digital ; : 24 cm.;
Contained By:	Springer e-books
Subject:	Branding (Marketing) -
Online resource:	http://dx.doi.org/10.1007/b138635
ISBN:	9783540271161 (electronic bk.)

Storytelling = Branding in Practice /
Fog, Klaus.

StorytellingBranding in Practice /[electronic resource] :by Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2005. - 238 p. :ill., digital ;24 cm.

ISBN: 9783540271161 (electronic bk.)Subjects--Topical Terms:

131614
Branding (Marketing)

LC Class. No.: HD69.B7 / F6413 2005

Dewey Class. No.: 658.827

Storytelling = Branding in Practice /
LDR:00776nma a22002295a 4500 001 81244
003 Springer
005 20080605095435.0
006 m d
007 cr nn 008maaau
008 100601s2005 gw j eng d
020 $a 9783540271161 (electronic bk.)
020 $a 9783540235019 (paper)
035 $a 978-3-540-23501-9
050 0 0 $a HD69.B7 $b F6413 2005
082 0 0 $a 658.827 $2 22
090 $a HD69.B7 $b F655 2005
100 1 $a Fog, Klaus. $3 131613
245 1 0 $a Storytelling $h [electronic resource] : $b Branding in Practice / $c by Klaus Fog, Christian Budtz, Baris Yakaboylu.
260 $a Berlin, Heidelberg : $c 2005. $b Springer-Verlag Berlin Heidelberg,
300 $a 238 p. : $b ill., digital ; $c 24 cm.
650 0 $a Branding (Marketing) $3 131614
650 0 $a Product management. $3 73244
650 1 4 $a Economics/Management Science. $3 120725
650 2 4 $a Management. $3 96264
650 2 4 $a Marketing. $3 73316
700 1 $a Budtz, Christian. $3 131611
700 1 $a Yakaboylu, Baris. $3 131612
710 2 $a SpringerLink (Online service) $3 120363
773 0 $t Springer e-books
856 4 0 $u http://dx.doi.org/10.1007/b138635
950 $a Business and Economics (Springer-11643; ZDB-2-SBE)

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