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Leveraging Mobile Media = Cross-Medi...

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Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

Record Type:	Electronic resources : Monographic component part
Title/Author:	Leveraging Mobile Media/ by Valerie Feldmann.
Reminder of title:	Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
Author:	Feldmann, Valerie.
Published:	Heidelberg :Physica-Verlag Heidelberg, : 2005.,
Description:	xii, 269 p. :ill., digital ; : 24 cm.;
Series:	Information Age Economy
Contained By:	Springer e-books
Subject:	Wireless communication systems - Economic aspects. -
Online resource:	http://dx.doi.org/10.1007/b139034
ISBN:	9783790816334 (electronic bk.)

Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
Feldmann, Valerie.

Leveraging Mobile MediaCross-Media Strategy and Innovation Policy for Mobile Media Communication /[electronic resource] :by Valerie Feldmann. - Heidelberg :Physica-Verlag Heidelberg,2005. - xii, 269 p. :ill., digital ;24 cm. - Information Age Economy.

ISBN: 9783790816334 (electronic bk.)Subjects--Topical Terms:

131805
Wireless communication systems
--Economic aspects.

LC Class. No.: HE9713 / .F45 2005

Dewey Class. No.: 384.5

Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
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050 0 0 $a HE9713 $b .F45 2005
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100 1 $a Feldmann, Valerie. $3 131804
245 1 0 $a Leveraging Mobile Media $h [electronic resource] : $b Cross-Media Strategy and Innovation Policy for Mobile Media Communication / $c by Valerie Feldmann.
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300 $a xii, 269 p. : $b ill., digital ; $c 24 cm.
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650 0 $a Wireless communication systems $x Economic aspects. $3 131805
650 0 $a Mobile communication systems $x Economic aspects. $3 131806
650 1 4 $a Economics/Management Science. $3 120725
650 2 4 $a Communication. $3 81645
650 2 4 $a Media Management. $3 131634
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