| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Strategic marketing/ David W. Cravens, Nigel F. Piercy |
| Author: |
Cravens, David W. |
| other author: |
Piercy, Nigel |
| Published: |
New York, NYMcGraw Hill : c2009, |
| Description: |
xv, 784 p.ill., map : 27 cm.; |
| Subject: |
Marketing - Decision making - |
| ISBN: |
9780071263351 (pbk. : Int'l ed.) |