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Marketing research = an applied orientation

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research/ Naresh K. Malhotra
Reminder of title:	an applied orientation
Author:	Malhotra, Naresh K.
Published:	Upper Saddle River, NJPearson : c2010,
Description:	929 p.ill. : 28 cm.;
Subject:	Marketing research -
ISBN:	9780136094234 (pbk. : Global ed.)

Marketing research = an applied orientation
Malhotra, Naresh K.

Marketing researchan applied orientationNaresh K. Malhotra - 6th ed., Global ed. - Upper Saddle River, NJPearsonc2010 - 929 p.ill.28 cm.

Includes bibliographical references (p. 866-905) and index

ISBN: 9780136094234 (pbk. : Global ed.)NT1473Subjects--Topical Terms:

146269
Marketing research

LC Class. No.: HF5415.2 / .M29 2010

Dewey Class. No.: 658.8/3

Marketing research = an applied orientation
LDR:00599nam 2200181 a 4500 001 92899
005 20101221170739.0
008 101230s2010 njua b 001 0 eng
020 $a 9780136094234 (pbk. : Global ed.) $c NT1473
020 $a 0136094236 (pbk. : Global ed.)
035 $a 00000163
041 0 $a eng
050 0 0 $a HF5415.2 $b .M29 2010
082 0 0 $a 658.8/3 $2 22
100 1 $a Malhotra, Naresh K. $3 146254
245 1 0 $a Marketing research $b an applied orientation $c Naresh K. Malhotra
250 $a 6th ed., Global ed.
260 $a Upper Saddle River, NJ $c c2010 $b Pearson
300 $a 929 p. $b ill. $c 28 cm.
504 $a Includes bibliographical references (p. 866-905) and index
650 0 $a Marketing research $3 146269
650 0 $a Marketing research $x Methodology $3 146255

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B010713

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HF5415.2 M29 2010

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