| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Strategic marketing for nonprofit organizations/ Alan R. Andreasen, Philip Kotler |
| Author: |
Andreasen, Alan R. |
| other author: |
Kotler, Philip |
| Published: |
Upper Saddle River, NJPearson/Prentice Hall : c2008, |
| Description: |
xxii, 504 p.ill. : 25 cm.; |
| Subject: |
Nonprofit organizations - Marketing - |
| ISBN: |
9780132345545 (pbk. : Int'l ed.) |