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Strategic marketing for nonprofit organizations

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic marketing for nonprofit organizations/ Alan R. Andreasen, Philip Kotler
作者:	Andreasen, Alan R.
其他作者:	Kotler, Philip
出版者:	Upper Saddle River, NJPearson/Prentice Hall : c2008,
面頁冊數:	xxii, 504 p.ill. : 25 cm.;
標題:	Nonprofit organizations - Marketing -
ISBN:	9780132345545 (pbk. : Int'l ed.)

Strategic marketing for nonprofit organizations
Andreasen, Alan R.1934-

Strategic marketing for nonprofit organizationsAlan R. Andreasen, Philip Kotler - 7th ed., International ed. - Upper Saddle River, NJPearson/Prentice Hallc2008 - xxii, 504 p.ill.25 cm.

Includes bibliographical references and index

ISBN: 9780132345545 (pbk. : Int'l ed.)NT1318Subjects--Topical Terms:

146261
Nonprofit organizations
--Marketing

LC Class. No.: HF5415 / .K6312 2008

Dewey Class. No.: 658.8/02

Strategic marketing for nonprofit organizations
LDR:00617nam 2200181 a 4500 001 92920
005 20101221160138.0
008 101230s2008 njua b 001 0 eng
020 $a 9780132345545 (pbk. : Int'l ed.) $c NT1318
020 $a 0132345544 (pbk. : Int'l ed.)
035 $a 00000156
041 0 $a eng
050 0 4 $a HF5415 $b .K6312 2008
082 0 4 $a 658.8/02 $2 22
100 1 $a Andreasen, Alan R. $d 1934- $3 146240
245 1 0 $a Strategic marketing for nonprofit organizations $c Alan R. Andreasen, Philip Kotler
250 $a 7th ed., International ed.
260 $a Upper Saddle River, NJ $c c2008 $b Pearson/Prentice Hall
300 $a xxii, 504 p. $b ill. $c 25 cm.
504 $a Includes bibliographical references and index
650 0 $a Nonprofit organizations $x Marketing $3 146261
700 1 $a Kotler, Philip $3 146239

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