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A framework for marketing management

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Keller, Kevin Lane (1956-)

A framework for marketing management

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A framework for marketing management/ Philip Kotler, Kevin Lane Keller
Author:	Kotler, Philip
other author:	Keller, Kevin Lane
Published:	Upper Saddle River, NJPearson Education : c2009,
Description:	384 p.ill. : 24 cm.;
Subject:	Marketing - Management -
ISBN:	9780137131846 (pbk. : Int'l ed.)

A framework for marketing management
Kotler, Philip

A framework for marketing managementPhilip Kotler, Kevin Lane Keller - 4th ed., International ed. - Upper Saddle River, NJPearson Educationc2009 - 384 p.ill.24 cm.

Includes bibliographical references and index

ISBN: 9780137131846 (pbk. : Int'l ed.)NT1162Subjects--Topical Terms:

146265
Marketing
--Management

LC Class. No.: HF5415.13 / .K67 2009

Dewey Class. No.: 658.8

A framework for marketing management
LDR:00598nam 2200181 a 4500 001 92922
005 20101221162031.0
008 101230s2009 njua b 001 0 eng
020 $a 9780137131846 (pbk. : Int'l ed.) $c NT1162
020 $a 0137131844 (pbk. : Int'l ed.)
035 $a 00000158
041 0 $a eng
050 4 $a HF5415.13 $b .K67 2009
082 0 4 $a 658.8 $2 22
100 1 $a Kotler, Philip $3 146239
245 1 2 $a A framework for marketing management $c Philip Kotler, Kevin Lane Keller
250 $a 4th ed., International ed.
260 $a Upper Saddle River, NJ $c c2009 $b Pearson Education
300 $a 384 p. $b ill. $c 24 cm.
504 $a Includes bibliographical references and index
650 0 $a Marketing $x Management $3 146265
700 1 $a Keller, Kevin Lane $d 1956- $3 146264

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B010708

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HF5415.13 K87 2009

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