| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Strategic market management/ Damien McLoughlin, David A. Aaker |
| Reminder of title: |
global perspectives |
| Author: |
Aaker, David A. |
| other author: |
McLoughlin, Damien |
| Published: |
Hoboken, NJWiley : c2010, |
| Description: |
xiii, 354 p.ill. : 25 cm.; |
| Subject: |
Marketing - Management - |
| ISBN: |
9780470689752 (pbk.) |