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Connecting with consumers = marketin...

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Kimmel, Allan J.

Connecting with consumers = marketing for new marketplace realities

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Connecting with consumers/ Allan J. Kimmel
Reminder of title:	marketing for new marketplace realities
Author:	Kimmel, Allan J.
Published:	OxfordOxford University Press : 2010,
Description:	xvi, 333 p.ill. : 26 cm.;
Subject:	Marketing - Technological innovations -
ISBN:	9780199556502 (hbk.)

Connecting with consumers = marketing for new marketplace realities
Kimmel, Allan J.

Connecting with consumersmarketing for new marketplace realitiesAllan J. Kimmel - OxfordOxford University Press2010 - xvi, 333 p.ill.26 cm.

Includes bibliographical references (p. 305-324) and index

ISBN: 9780199556502 (hbk.)

LCCN: 2010281332Subjects--Topical Terms:

146541
Marketing
--Technological innovations

LC Class. No.: HF5415 / .K56 2010

Dewey Class. No.: 658.8

Connecting with consumers = marketing for new marketplace realities
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020 $a 9780199556502 (hbk.)
020 $a 9780199556519 (pbk.) $c NT1426
035 $a (OCoLC)ocn501395010
035 $a 00000242
040 $a UKM $c UKM $d YDXCP $d BWK $d C#P $d DLC
041 0 $a eng
042 $a ukblcatcopy $a lccopycat
050 0 0 $a HF5415 $b .K56 2010
082 0 4 $a 658.8 $2 22
100 1 $a Kimmel, Allan J. $3 146540
245 1 0 $a Connecting with consumers $b marketing for new marketplace realities $c Allan J. Kimmel
260 $a Oxford $a New York $c 2010 $b Oxford University Press
300 $a xvi, 333 p. $b ill. $c 26 cm.
504 $a Includes bibliographical references (p. 305-324) and index
650 0 $a Marketing $x Technological innovations $3 146541
650 0 $a Marketing $3 146263

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B010767

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HF5415 K56 2010

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