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Connecting with consumers = marketin...

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Kimmel, Allan J.

Connecting with consumers = marketing for new marketplace realities

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Connecting with consumers/ Allan J. Kimmel
其他題名:	marketing for new marketplace realities
作者:	Kimmel, Allan J.
出版者:	OxfordOxford University Press : 2010,
面頁冊數:	xvi, 333 p.ill. : 26 cm.;
標題:	Marketing - Technological innovations -
ISBN:	9780199556502 (hbk.)

Connecting with consumers = marketing for new marketplace realities
Kimmel, Allan J.

Connecting with consumersmarketing for new marketplace realitiesAllan J. Kimmel - OxfordOxford University Press2010 - xvi, 333 p.ill.26 cm.

Includes bibliographical references (p. 305-324) and index

ISBN: 9780199556502 (hbk.)

LCCN: 2010281332Subjects--Topical Terms:

146541
Marketing
--Technological innovations

LC Class. No.: HF5415 / .K56 2010

Dewey Class. No.: 658.8

Connecting with consumers = marketing for new marketplace realities
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