新生學校財團法人新生醫護管理專科學校圖書館 |

Language: English

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Essentials of marketing management

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Essentials of marketing management/ Geoff Lancaster and Lester Massingham
Author:	Lancaster, Geoffrey
other author:	Massingham, Lester
Published:	Abingdon, OxonRoutledge : 2011,
Description:	xxv, 524 p.ill. : 26 cm.;
Subject:	Marketing - Management -
ISBN:	9780415553469 (hbk.)

Essentials of marketing management
Lancaster, Geoffrey1938-

Essentials of marketing managementGeoff Lancaster and Lester Massingham - Abingdon, OxonRoutledge2011 - xxv, 524 p.ill.26 cm.

Includes bibliographical references and index

ISBN: 9780415553469 (hbk.)

LCCN: 2010002512Subjects--Topical Terms:

146265
Marketing
--Management

LC Class. No.: HF5415.13 / .L335 2011

Dewey Class. No.: 658.8

Essentials of marketing management
LDR:00640cam 2200205 a 4500 001 93026
005 20101222101608.0
008 101230s2011 enka b 001 0 eng
010 $a 2010002512
020 $a 9780415553469 (hbk.)
020 $a 9780415553476 (pbk.) $c NT1906
020 $a 9780203847206 (ebk.)
035 $a 00000243
040 $a DLC $c DLC $d DLC
041 0 $a eng
050 0 0 $a HF5415.13 $b .L335 2011
082 0 0 $a 658.8 $2 22
100 1 $a Lancaster, Geoffrey $d 1938- $3 146487
245 1 0 $a Essentials of marketing management $c Geoff Lancaster and Lester Massingham
260 $a Abingdon, Oxon $a New York $c 2011 $b Routledge
300 $a xxv, 524 p. $b ill. $c 26 cm.
504 $a Includes bibliographical references and index
650 0 $a Marketing $x Management $3 146265
700 1 $a Massingham, Lester $3 146486

based on 0 review(s)

Items

1 records • Pages 1 •
1

Search Note

Inventory Number

No. of reservations

B010768

總館西文區

一般圖書流通(BOOK_CIR)

一般圖書

HF5415.13 L335 2011

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login