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Introduction to marketing
~
McDaniel, Carl D.
Introduction to marketing
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Introduction to marketing/ Carl McDaniel, Charles W. Lamb, Joseph F. Hair
other author:
McDaniel, Carl D.
Published:
Mason, OhioThomson South-Western : c2008,
Description:
xxxi, 671 p.col. ill. : 28 cm.;
Subject:
Marketing -
ISBN:
9780324544015 (pbk.)
Introduction to marketing
Introduction to marketing
Carl McDaniel, Charles W. Lamb, Joseph F. Hair - 9th ed., International student ed. - Mason, OhioThomson South-Westernc2008 - xxxi, 671 p.col. ill.28 cm.
Includes bibliographical references and index
ISBN: 9780324544015 (pbk.)NT1362Subjects--Topical Terms:
146263
Marketing
LC Class. No.: HF5415 / .M42 2008
Dewey Class. No.: 658.8
Introduction to marketing
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Introduction to marketing
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Carl McDaniel, Charles W. Lamb, Joseph F. Hair
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9th ed., International student ed.
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Mason, Ohio
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c2008
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Thomson South-Western
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xxxi, 671 p.
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col. ill.
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28 cm.
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Includes bibliographical references and index
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McDaniel, Carl D.
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Lamb, Charles W.
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Hair, Joseph F.
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146494
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