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Museum marketing and strategy = desi...

Kotler, Wendy I. (1947-)

Museum marketing and strategy = designing missions, building audiences, generating revenue and resources

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Museum marketing and strategy/ Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Reminder of title:	designing missions, building audiences, generating revenue and resources
Author:	Kotler, Neil G.
other author:	Kotler, Philip
Published:	San Francisco, CAJossey-Bass : c2008,
Description:	xxx, 511 p.ill. : 25 cm.;
Notes:	Rev. ed. of: Museum strategy and marketing. c1998
Subject:	Museums - Planning -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0829/2008014814-d.html
ISBN:	9780787996918 (hbk.)

Museum marketing and strategy = designing missions, building audiences, generating revenue and resources
Kotler, Neil G.1941-

Museum marketing and strategydesigning missions, building audiences, generating revenue and resourcesNeil G. Kotler, Philip Kotler, Wendy I. Kotler - 2nd ed. - San Francisco, CAJossey-Bassc2008 - xxx, 511 p.ill.25 cm.

Rev. ed. of: Museum strategy and marketing. c1998

Includes bibliographical references (p. 471-482) and index

ISBN: 9780787996918 (hbk.)NT1839

LCCN: 2008014814Subjects--Topical Terms:

146589
Museums
--Planning

LC Class. No.: AM5 / .K68 2008

Dewey Class. No.: 069.068/4

Museum marketing and strategy = designing missions, building audiences, generating revenue and resources
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008 101230s2008 caua b 001 0 eng
010 $a 2008014814
020 $a 9780787996918 (hbk.) $c NT1839
035 $a 00000151
040 $a DLC $c DLC $d DLC
041 0 $a eng
050 0 0 $a AM5 $b .K68 2008
082 0 0 $a 069.068/4 $2 22
100 1 $a Kotler, Neil G. $d 1941- $3 146588
245 1 0 $a Museum marketing and strategy $b designing missions, building audiences, generating revenue and resources $c Neil G. Kotler, Philip Kotler, Wendy I. Kotler
250 $a 2nd ed.
260 $a San Francisco, CA $c c2008 $b Jossey-Bass
300 $a xxx, 511 p. $b ill. $c 25 cm.
500 $a Rev. ed. of: Museum strategy and marketing. c1998
504 $a Includes bibliographical references (p. 471-482) and index
650 0 $a Museums $x Planning $3 146589
650 0 $a Museums $x Marketing $3 146590
650 0 $a Museum attendance $3 146591
650 0 $a Museum finance $3 146592
700 1 $a Kotler, Philip $3 146239
700 1 $a Kotler, Wendy I. $d 1947- $3 146586
700 1 $a Kotler, Neil G. $d 1941- $3 146588
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0829/2008014814-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0829/2008014814-t.html