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Museum marketing and strategy = desi...

Kotler, Wendy I. (1947-)

Museum marketing and strategy = designing missions, building audiences, generating revenue and resources

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Museum marketing and strategy/ Neil G. Kotler, Philip Kotler, Wendy I. Kotler
其他題名:	designing missions, building audiences, generating revenue and resources
作者:	Kotler, Neil G.
其他作者:	Kotler, Neil G.
出版者:	San Francisco, CAJossey-Bass : c2008,
面頁冊數:	xxx, 511 p.ill. : 25 cm.;
附註:	Rev. ed. of: Museum strategy and marketing. c1998
標題:	Museum finance -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0829/2008014814-d.html
ISBN:	9780787996918 (hbk.)

Museum marketing and strategy = designing missions, building audiences, generating revenue and resources
Kotler, Neil G.1941-

Museum marketing and strategydesigning missions, building audiences, generating revenue and resourcesNeil G. Kotler, Philip Kotler, Wendy I. Kotler - 2nd ed. - San Francisco, CAJossey-Bassc2008 - xxx, 511 p.ill.25 cm.

Rev. ed. of: Museum strategy and marketing. c1998

Includes bibliographical references (p. 471-482) and index

ISBN: 9780787996918 (hbk.)NT1839

LCCN: 2008014814Subjects--Topical Terms:

146592
Museum finance

LC Class. No.: AM5 / .K68 2008

Dewey Class. No.: 069.068/4

Museum marketing and strategy = designing missions, building audiences, generating revenue and resources
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