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Beating low cost competition = how p...

Ryans, Adrian B. (1945-)

Beating low cost competition = how premium brands can respond to cut-price rivals beating the competition

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Beating low cost competition/ Adrian Ryans
Reminder of title:	how premium brands can respond to cut-price rivals beating the competition
Author:	Ryans, Adrian B.
Published:	Chichester, West SussexJohn Wiley & Sons : c2009,
Description:	xvi, 256 p.ill. : 24 cm.;
Subject:	Price cutting -
ISBN:	9780470742976 (hbk.)

Beating low cost competition = how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B.1945-

Beating low cost competitionhow premium brands can respond to cut-price rivals beating the competitionAdrian Ryans - Chichester, West SussexJohn Wiley & Sonsc2009 - xvi, 256 p.ill.24 cm.

Includes bibliographical references (p. [231]-241) and index

ISBN: 9780470742976 (hbk.)NT1021

LCCN: 2008053896Subjects--Topical Terms:

146679
Price cutting

LC Class. No.: HF5415.15 / .R93 2008

Dewey Class. No.: 658.8/27

Beating low cost competition = how premium brands can respond to cut-price rivals beating the competition
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020 $a 9780470742976 (hbk.) $c NT1021
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040 $a DLC $c DLC
041 0 $a eng
050 0 0 $a HF5415.15 $b .R93 2008
082 0 0 $a 658.8/27 $2 22
100 1 $a Ryans, Adrian B. $d 1945- $3 146677
245 1 0 $a Beating low cost competition $b how premium brands can respond to cut-price rivals beating the competition $c Adrian Ryans
260 $a Chichester, West Sussex $a Hoboken, NJ $c c2009 $b John Wiley & Sons
300 $a xvi, 256 p. $b ill. $c 24 cm.
504 $a Includes bibliographical references (p. [231]-241) and index
650 0 $a Price cutting $3 146679
650 0 $a Product management $3 146678
650 0 $a Marketing $3 146263
650 0 $a Brand name products $3 146681
650 0 $a Brand choice $3 146680