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Beating low cost competition = how p...

Ryans, Adrian B. (1945-)

Beating low cost competition = how premium brands can respond to cut-price rivals beating the competition

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Beating low cost competition/ Adrian Ryans
其他題名:	how premium brands can respond to cut-price rivals beating the competition
作者:	Ryans, Adrian B.
出版者:	Chichester, West SussexJohn Wiley & Sons : c2009,
面頁冊數:	xvi, 256 p.ill. : 24 cm.;
標題:	Brand choice -
ISBN:	9780470742976 (hbk.)

Beating low cost competition = how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B.1945-

Beating low cost competitionhow premium brands can respond to cut-price rivals beating the competitionAdrian Ryans - Chichester, West SussexJohn Wiley & Sonsc2009 - xvi, 256 p.ill.24 cm.

Includes bibliographical references (p. [231]-241) and index

ISBN: 9780470742976 (hbk.)NT1021

LCCN: 2008053896Subjects--Topical Terms:

146680
Brand choice

LC Class. No.: HF5415.15 / .R93 2008

Dewey Class. No.: 658.8/27

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