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Game-based marketing = inspire custo...

Linder, Joselin (1975-)

Game-based marketing = inspire customer loyalty through rewards, challenges, and contests

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Game-based marketing/ Gabe Zichermann and Joselin Linder
Reminder of title:	inspire customer loyalty through rewards, challenges, and contests
Author:	Zichermann, Gabe
other author:	Linder, Joselin
Published:	Hoboken, N.J.Wiley : c2010,
Description:	xviii, 220 p.ill. : 24 cm.;
Subject:	Customer loyalty programs -
ISBN:	9780470562239 (hbk.)

Game-based marketing = inspire customer loyalty through rewards, challenges, and contests
Zichermann, Gabe1974-

Game-based marketinginspire customer loyalty through rewards, challenges, and contestsGabe Zichermann and Joselin Linder - Hoboken, N.J.Wileyc2010 - xviii, 220 p.ill.24 cm.

Includes bibliographical references (p. 207-209) and index

ISBN: 9780470562239 (hbk.)NT724

LCCN: 2009044774Subjects--Topical Terms:

146707
Customer loyalty programs

LC Class. No.: HF5415.525 / .Z53 2010

Dewey Class. No.: 658.8/12

Game-based marketing = inspire customer loyalty through rewards, challenges, and contests
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100 1 $a Zichermann, Gabe $d 1974- $3 146706
245 1 0 $a Game-based marketing $b inspire customer loyalty through rewards, challenges, and contests $c Gabe Zichermann and Joselin Linder
260 $a Hoboken, N.J. $c c2010 $b Wiley
300 $a xviii, 220 p. $b ill. $c 24 cm.
504 $a Includes bibliographical references (p. 207-209) and index
650 0 $a Customer loyalty programs $3 146707
650 0 $a Customer loyalty $3 146708
650 0 $a Marketing $3 146263
700 1 $a Linder, Joselin $d 1975- $3 146705