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Advanced brand management = managing...

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Temporal, Paul

Advanced brand management = managing brands in a changing world

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advanced brand management/ Paul Temporal
Reminder of title:	managing brands in a changing world
Author:	Temporal, Paul
Published:	SingaporeJohn Wiley & Sons (Asia) Pte. Ltd. : c2010,
Description:	xix, 350 p.ill. : 24 cm.;
Subject:	Brand name products - Management -
ISBN:	9780470824498 (pbk.)

Advanced brand management = managing brands in a changing world
Temporal, Paul

Advanced brand managementmanaging brands in a changing worldPaul Temporal - 2nd ed. - SingaporeJohn Wiley & Sons (Asia) Pte. Ltd.c2010 - xix, 350 p.ill.24 cm.

Includes index

ISBN: 9780470824498 (pbk.)NT873Subjects--Topical Terms:

146722
Brand name products
--Management

LC Class. No.: HD69.B7 / T448 2010

Dewey Class. No.: 658.8/27

Advanced brand management = managing brands in a changing world
LDR:00490nam 2200169 a 4500 001 93090
005 20101223144136.0
008 101230s2010 si a 001 0 eng d
020 $a 9780470824498 (pbk.) $c NT873
035 $a 00000237
041 0 $a eng
050 4 $a HD69.B7 $b T448 2010
082 0 4 $a 658.8/27 $2 22
100 1 $a Temporal, Paul $3 146721
245 1 0 $a Advanced brand management $b managing brands in a changing world $c Paul Temporal
250 $a 2nd ed.
260 $a Singapore $c c2010 $b John Wiley & Sons (Asia) Pte. Ltd.
300 $a xix, 350 p. $b ill. $c 24 cm.
504 $a Includes index
650 0 $a Brand name products $x Management $3 146722

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HD69.B7 T448 2010

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