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Advanced brand management = managing...

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Temporal, Paul

Advanced brand management = managing brands in a changing world

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Advanced brand management/ Paul Temporal
其他題名:	managing brands in a changing world
作者:	Temporal, Paul
出版者:	SingaporeJohn Wiley & Sons (Asia) Pte. Ltd. : c2010,
面頁冊數:	xix, 350 p.ill. : 24 cm.;
標題:	Brand name products - Management -
ISBN:	9780470824498 (pbk.)

Advanced brand management = managing brands in a changing world
Temporal, Paul

Advanced brand managementmanaging brands in a changing worldPaul Temporal - 2nd ed. - SingaporeJohn Wiley & Sons (Asia) Pte. Ltd.c2010 - xix, 350 p.ill.24 cm.

Includes index

ISBN: 9780470824498 (pbk.)NT873Subjects--Topical Terms:

146722
Brand name products
--Management

LC Class. No.: HD69.B7 / T448 2010

Dewey Class. No.: 658.8/27

Advanced brand management = managing brands in a changing world
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300 $a xix, 350 p. $b ill. $c 24 cm.
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650 0 $a Brand name products $x Management $3 146722

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